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Title
Harry Potter and the Deathly Hallows
Client
Scholastic Inc.
Description
Harry Potter and the Deathly Hallows: Integrated Campaign

You may have heard of this series of books about a bespectacled, young wizard, his friends, his enemies and his adventures. Well, the final installment of the Harry Potter series and the most highly anticipated book in history was released on July 21, 2007 and it was fueled, in part, by id29.

In early 2007, Scholastic contacted us. We had met them a few times during the previous year. They liked us. We liked them. They loved our work and were eager to develop an integrated campaign for the seventh book in the Harry Potter series. They asked us if we'd like to do it. We thought about it for a few seconds and said 'yes'.

Working closely with Scholastic, id29 designed print ads, web ads, animated Quicktime and Flash movies, billboards, point-of-purchase, and exhibition design (for Scholastic's Harry Potter Place celebration in NY on 7.21.07) that heralded the imminent release of Harry Potter and the Deathly Hallows. Lots of hard work and a big honor to be part of such a massive, high profile effort.
Harry Potter and the Deathly Hallows