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Title
Brand Overhaul
Client
Litespeed
Description
After several years of relative silence, Litespeed hired id29 in 2007 to help them regain their rightful place at the top of the high-end performance cycling category. A complete brand overhaul was developed: New logotype, tagline, brand design, website, bike names, bike graphics and whole new attitude. The stage has been set and we're glad to be part of their long-term plans. Thanks to the powerfully masterful photographer Mark McCarty for the pix.
Brand Overhaul