Wednesday the 14th
- id29 and MapInfo Engineer Massive Increase in Tradeshow Leads [+]
- id29 Principal Begins Intense Spring Training Regimen [+]
- id29 Develops Program I.D. for The Clark [+]
- Luddy and Kahrs Join id29 Posse [+]
- Trex Picks id29 [+]
- EMPAC and id29 Meet Halfway [+]
- Steve Case Chooses id29, Launches Revolution [+]
- id29 = MapInfo's Agency of Record [+]
- May we Mahaiwe? Yes. [+]
- id29 Gets Bronzed. [+]
Featured Work
id29 and MapInfo Engineer Massive Increase in Tradeshow Leads
Our long-time client, MapInfo, is a critical partner for the top names in retail. Each year, ICSC (the International Council of Shopping Centers) holds the retail industry’s largest trade event in Vegas. We’re pleased to say that an integrated campaign and tradeshow booth design we developed for MapInfo’s attendance at this year helped them achieve 40%+ increase in qualified leads. Nice.
id29 Principal Begins Intense Spring Training Regimen
Michael Fallone, co-founder and Principal of id29, has ended a rare multi-week period of being off the bike. Saying, “I’m slow, I’m sluggish, I have hair on my legs and I gotta change that,” Fallone has once again been spotted on the roads of Upstate NY, powering his beloved Seven Axiom in the wee morning hours. An early winter broken hand has derailed his plans to win every Spring Classic, but his children have officially proclaimed “Daddy’s wearing his bike costume again!” and he’s determined to regain the form he’s shown in previous years. Allez, Michael!
id29 Develops Program I.D. for The Clark
The Sterling and Francine Clark Art Institute (a.k.a. The Clark) turned to id29 for the program identity for The Clark After Dark - a quartet of after hours events at the museum in Williamstown, MA. The four events - Viva Las Vegas, Club Tokyo, Venetian Carnivale and The Last Days of Pompeii feature theme-based food, drinks, movies, music and general revelry amidst The Clark's world-renown galleries.
id29 is in the Bag
id29's work is included in the upcoming Rockport Publisher's release: 1,000 Bags, Tags, and Labels. 2 hangtags that we designed in 2004 that accompany our custom t-shirts were selected for inclusion in this upcoming release from over 1,000 entries. (obviously)
Run, don't walk, to the nearest bookstore and check out our goodness.
Luddy and Kahrs Join id29 Posse
Kevin Luddy and Bryan Kahrs are now part of our team.
Kevin is our first account executive. He has a history of orchestrating seemingly impossible tasks and a penchant for making great things happen with a serious entrepreneurial, strategic and managerial box of tricks. His youthful appearance belies his superior intelligence and dogged resourcefulness. Kevin’s an RPI grad. He started, helped to start, and/or furthered the success of a number of firms and events including Goodship Research & Consulting, Vidvox and EMPAC.
Enter Bryan Kahrs – our new Senior Designer. Most recently he was droppin’ mad skills at Euro RSCG-Magnet, focusing on corporate branding for the likes of Nikon, Jet Blue, and health guru Andrew Weil, M.D. Prior to that, Bryan was the Head Designer at Sotheby’s, making all kinds of beautiful crazy catalogues full of stuff we can’t afford. Bryan is a photographer, a t-shirt tycoon (tmlovesyou.com) and he looks taller than he is.
We’re really proud to have two such incredible people working for our clients and us.
Onward and upward!
Trex Picks id29
For public companies, investor relations presentations are important. They won’t win international design competitions, but compelling investor presentations need to be credible, clear, effective and efficient. Trex (NYSE:TWP), the nation’s leading manufacturer of alternative decking products chose id29 to make their investor relations presentations all that and more.
EMPAC and id29 Meet Halfway
Troy NY’s hillside bristles with rebar, concrete and cranes in pursuit of completion of one of the world’s most advanced performing arts centers: EMPAC’s (Experimental Media and Performing Arts Center) Sir Nicholas Grimshaw-designed facility. At sunset on Thursday, September 8, 2005, EMPAC will celebrate the mid-point of construction with EMPAC 360 On Site + Sound. In yet another phase of our wonderful, ongoing relationship with EMPAC, we forged the event identity and promotional materials for the celebration.
Steve Case Chooses id29, Launches Revolution
Steve Case, the co-founder of AOL and former Chairman of AOL-Time Warner asked us to help him launch Revolution – his new business venture. We developed the Revolution identity and just launched version 1.0 of Revolution.com. Expect Steve Case and Revolution to build multi-billion dollar businesses, redefine categories and stir up lots of attention in the future.
id29 = MapInfo's Agency of Record
We are now officially the Agency of Record for Location Intelligence pioneer MapInfo (NASDAQ: MAPS). Headquartered in Troy, NY, and with offices around the globe, the company is the clear leader in its category. We like leaders. Apparently, MapInfo does too.
May we Mahaiwe? Yes.
The Mahaiwe Performing Arts Center (Great Barrington, MA) has chosen id29 to provide them with the ongoing design & creative assets they need to realize their goal of becoming one of the Northeast’s premier arts and cultural venues. Built in 1904, and in the last phases of an extensive renovation, the Mahaiwe (pronounced muh-hey-we) celebrates its centennial season with a big-time event on May 29, 2005. We’re extremely happy to be part of their plan.