In 2003, we began helping MapInfo develop a more powerful brand — while simultaneously positioning them as synonymous with the B2B category called location intelligence. We articulated their value proposition, developed a library of original photography and provided consistency across their global marketing efforts. In 2007, when Pitney Bowes acquired MapInfo, it was understood that the power of the MapInfo brand was a key factor in the acquisition decision. We continue to work with the newly-named Pitney Bowes Business Insight in a comprehensive manner to this day.
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