Michael Fallone
Creative Director + Principal
Michael is a equal parts strategy and creative. He’s a writer with a knack for articulating really tasty brand stories and ensuring our work is on-brand, compelling and fresh. He spent over a decade at one of upstate NY’s largest ad agencies. He did five years in the music industry and was instrumental in growing a category-leading company from $100 million to $1 billion in annual sales. He was very good at helping record labels sell millions of units. Michael thinks he may have lost his soul during that time period. It’s ok, because he later found it.
Outside of the studio, Michael is a father of two, former NYS road cycling champion, obsessive fly angler, and he has particularly strong feelings for the wonderful woman he married in 1989.
Education :: BS/Marketing & Management, Siena College
Outside of the studio, Michael is a father of two, former NYS road cycling champion, obsessive fly angler, and he has particularly strong feelings for the wonderful woman he married in 1989.
Education :: BS/Marketing & Management, Siena College