Over the past ten years, we’ve done quite a bit of solid work in the cycling industry. So, it was not a huge surprise that Stan’s NoTubes signed up for a bit of id29 magic. We worked closely with them to enhance their visual brand and create a powerful, textual voice—a voice that speaks with the confidence of the category leader that they are. With the assets and creative we developed for Stan’s, they were able to successfully launch multiple new product lines and move confidently into all-new market segments.