Doug Bartow :: Principal

born in Syracuse in the Year of the Monkey.

got taped to his chair in first grade (by the teacher).

honed future design skills by redrawing NY Yankees and The Doors logos on notebooks in middle school.

attended a ‘few’ colleges before earning a MFA in 2D design from Cranbrook Academy of Art.

has seen the Grateful Dead in concert 50+ times.

met Michael in 1993.

got married in a kilt.

also loathes mushrooms and tunafish.

has the biggest monitor in the studio.

Amy Fallone :: Business Manager

is an artist in business manager’s clothing.

prefers tea to coffee.

lives amongst bikes, bike parts and bike clothing.

puts up with stuff.

digs Mary Oliver, Mark Nepo and Mr. Rodgers.

sits on a large purple ball.

gets up at the crack of dawn to work out.

has a messy desk.

is secretly 'involved' with key id29 management.

devours fine chocolate with a voracity heretofore unknown.

Michael Fallone :: Principal

arrived in 1966.

is thankful for the values that Joe and Lucille gave to him.

lived in many places; grew up in East Greenbush, NY.

met Amy in 1978.

left Siena College in 1988 and received a handsome document suitable for framing.

married Amy in 1989.

met Doug in 1993.

is an Adirondack Forty-Sixer.

directs creative and client strategy at id29.

probably has some OCDs.

has been know to attack cabinetry.

used to shave his legs and compete at high speeds.

tickles his daughter, Ava; supplies his son, Xavier, with bloopy kisses.

Kevin Luddy :: Account Executive

was born on the same day as Roger Moore - coincidence?

won all three categories of a paper airplane contest in 4th grade

loves to do impossible things

finds nice things about everyone he meets

sent his RPI diploma directly to his mother

may or may not have ADD

got his DJ name, back from japan, by misreading a flyer

makes pretty moving pictures at parties in NYC and Troy

learns from his mistakes

still thinks he can change the world

melts when he hears mazzy star

writes haikus

never got caught

Bryan Kahrs :: Senior Designer

was born exactly one year after Joey Lawrence, and obviously has had a lot to prove ever since.

has doubled down on a hard 13.

testifies that ketchup = kryptonite.

dislocated his knee cap bowling at Lebowski Fest — ketchup was probably responsible.

recently celebrated his one year anniversary with his wife and best friend Julie.

studied graphic design at ohio university.

loves to create, be creative, work with creative minds and overall just likes where he is and where he is heading.

firmly believes that more cowbell will solve just about anything.

Susan Merrick :: Designer

was born in Albany, NY.

is a descendant of the Mayflower.

graduated from Pratt, lived in Brooklyn.

harbors a penchant for car rollovers.

collects... everything.

likes pretty colors.

likes cute and fuzzy kitties A LOT [especially Murray McNaughtypants]

loathes mushrooms, tunafish and crab rangoon.

hates heights.

Simona Bortis :: Senior Designer

out on the scene in 1973.

was teased by baby sister Lavinia.

emigrated from communist Romania in 1981.

rollerskated in metallic shorts while growing up in Phoenix, Arizona.

painted, photographed, designed and wrote her way into the University of Oregon.

camped in deserts, enjoyed hot springs, and worked at a few creative firms in Portland, OR.

in the summer of 2000, moved to the ever mystical City.

lived in the City during 911 and the 2003 blackout.

met Michael and Doug in the Fall of 2004.