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Attention AIGA members: Take a walking tour of the MASS MoCA campus on Saturday November 7, 2009 with id29's Doug Bartow, AIGA Upstate NY Member and former MASS MoCA Director of Design from 1995-2003. Doug will discuss what it takes to brand such an institution, from identity and publication design to exhibition and wayfinding signage. A guided tour of the MASS MoCA galleries will follow, with a box lunch at MASS MoCA's cafe. It should be fun, more info here.