id29.com

"There's an opportunity here to communicate Union's value proposition more broadly and to give the college's brand a unique, memorable character that supports its strategic goals," said Michael Fallone, Principal and Creative Director at id29. "Choosing one firm to develop the majority of brand and marketing communications work also creates a valuable consistency and cohesion. We're delighted to have the opportunity to partner with Union to make this happen."

id29 is a brand and communication design studio in Troy, New York. Since opening its doors in 2003, id29 has collaborated with regional, national and international clients to build powerful brands, marketing strategies, and campaigns. Learn more about id29 and its work for Pitney Bowes Business Insight, Scholastic, Inc., The Case Foundation, DT Swiss, Novell, Gracenote.

Union College was founded in 1795 as the first college chartered by the Regents of the State of New York. Drawing on a broad range of disciplinary and interdisciplinary programs in the liberal arts and engineering and a vast array of extracurricular opportunities, Union educates students to be engaged, innovative, and ethical contributors to an increasingly diverse, global, and technologically complex society.